Its B-a-n-a-n-a-s

For the Fall 2010 Lamb collection all the iconic Gwen themes like plaid and military were present and as always, freshened via current silhouettes like one-shoulder tops and harem-influenced bottoms. It’s a sharp, very-ready-to-wear collection. Clearly Lamb’s issues are not the fashion as it appears on the runway, but more its positioning at retail, where it still seems to be struggling to find a pricepoint that makes sense for its level of cache. It’s never easy to crossover from one lane of success to another (”I’m a rock icon, no wait, a designer!”), though I give Gwen a lot of credit for have more success than most. She is one tough, never-give-up cookie.